In a time when many Canadian businesses are navigating economic uncertainty and the challenges of international trade, two authentically Canadian companies have come together to demonstrate the power of community, collaboration, and kindness.

For more than 90 years, Cloverdale Paint has been helping Canadians transform their homes, businesses, and communities through colour. As a Canadian-owned company with deep roots spanning generations, we understand the importance of supporting local businesses and investing in the communities that support us.

When we learned about the challenges facing Farmhouse Charm Candle Company as a result of the ongoing tariff disputes affecting Canadian businesses, we recognized a familiar story. Like many Canadian manufacturers, Cloverdale Paint has faced its own share of challenges over the years. Yet through resilience, innovation, and the support of our customers and communities, we have continued to grow and thrive.

Rather than simply sympathizing with a fellow Canadian business, we chose to take action.

What began as a conversation quickly evolved into a partnership built on shared values: authenticity, craftsmanship, community, and a belief that Canadians are strongest when they support one another.

The result is True North, an exclusive candle inspired by one of Cloverdale Paint's most iconic colours.

True North is more than a paint colour. It is a celebration of Canadian identity, heritage, and pride. The rich, deep red hue evokes warmth, character, and a sense of belonging. Steeped in history and inspired by the landscapes, traditions, and communities that make Canada unique, it is a colour that tells a story.

To bring that story to life in a new and immersive way, Farmhouse Charm Candle Company crafted a custom fragrance inspired by the Canadian outdoors. Fresh, clean, and welcoming, the scent features subtle pine and woody notes that recall walks through Canadian forests, crisp mountain air, and the natural beauty that surrounds us from coast to coast.

Together, the colour and scent create an experience that goes beyond decorating a room. True North invites people to experience a space through both sight and scent, creating a deeper emotional connection to the places where memories are made.

For Cloverdale Paint, this collaboration reflects a long-standing commitment to supporting Canadian communities and Canadian makers

"As a authentically Canadian company, we've always believed in the importance of supporting one another," said Tim Vogel. "For generations, Cloverdale Paint has been built on relationships, community, and helping Canadians create spaces they love. When we learned about the challenges Farmhouse Candle Company was facing, it felt natural to find a way to work together. This partnership is about much more than creating a candle. It's about celebrating Canadian craftsmanship, supporting local businesses, and continuing a tradition that has been part of Cloverdale's history for decades. True North is a reflection of who we are, where we come from, and the values that continue to guide us today."

The collaboration also highlights something uniquely Canadian: the belief that success is stronger when it is shared. By working together, businesses can create opportunities, strengthen local economies, and help ensure that Canadian craftsmanship continues to flourish for future generations.

At its heart, True North is a story about people. It is a story about neighbours helping neighbours, businesses supporting businesses, and communities coming together during challenging times. It is a reminder that while markets, policies, and economic conditions may change, the values of kindness, collaboration, and community remain constant.

As Canadians, we have always found strength in supporting one another. The partnership between Cloverdale Paint and Farmhouse Candle Company is a reflection of that spirit and a celebration of everything that makes Canadian businesses special.

True North is more than a colour. It's more than a candle. It's a symbol of Canadian resilience, craftsmanship, and community.

True North. Inspired by colour. Elevated by scent. Authentically Canadian.