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Cool Roofs

Cool Roofs, Cooler Planet

Light‑coloured, reflective roof coatings that lower heat, cut cooling costs, and improve comfort—fast.

As global temperatures rise—and with Canada warming at roughly twice the global average1—cool roofs offer a simple, scalable way to keep buildings and communities more comfortable. By reflecting sunlight instead of absorbing it, cool roofs help lower indoor temperatures, ease strain on energy systems, and lessen the urban heat island effect.

Cool roofs use a high‑reflectance, high‑emittance coating to bounce sunlight away and shed heat quickly. The result is a cooler roof surface, reduced heat transfer into the building, and more comfortable spaces with less air‑conditioning. 




What Is A Heat Island?

  • • A pocket of air that settles over densely populated areas.
  • • Found where there are large areas of black asphalt paved roads, parking lots, and built-up roofs using dark materials.
  • • Creates higher energy demands in air conditioning of all buildings within its sphere.
  • • Can contribute to global warming.
  • • Increases the level of smog in densely populated areas.
  • • Increases stress to the health of individuals with respiratory illnesses.




Why Cool Roofs, why now?

  • • Cities are heating up: Urban areas can run up to 7 °C hotter than nearby regions due to dark roofs and paved surfaces.2
  • • Buildings are overworked: Hot roofs drive up cooling loads and reduce occupant comfort.
  • • People are at risk: Extreme heat disproportionately affects vulnerable populations.
  • • Energy systems are strained: Active cooling is consuming a growing share of energy and emissions.
  • • The solution is proven: Cool roofs can lower indoor temperature by 2–3 °C and cut cooling demand by up to 15% (project‑dependent).2
  • • A business‑smart choice: Lower operating costs, help extend roof life, and deliver regulation‑ready designs that enhance property value.




Benefits of Cool Roofs:

  • • Immediate comfort: Noticeably cooler interiors, especially on top floors.
  • • Lower energy use: Reduced peak cooling demand and potential utility savings.
  • • Resilience & health: Helps mitigate urban heat islands for communities at risk.
  • • Roof longevity: Lower thermal cycling can help reduce roof fatigue.
  • • Fast, cost‑effective: Applied with standard equipment; minimal disruption to operations.


Why Use Cloverdale Paint ReflectorTM Cool Roof Coating?

Cloverdale Paint wants to help reduce global warming and contribute to the cooling of the planet by introducing a simple, accessible and cost-effective paint that combats the impacts of climate change.

Introducing Reflector™ High Performance Exterior Roof Coating #20550. A 100 % acrylic, high-solids, water-based elastomeric coating engineered with high reflectivity. Using advanced IR-reflective pigments and next-generation acrylic technology, Reflector™ reflects over 90 % of solar energy and offers an emissivity of ≥0.90, lowering rooftop temperatures, reducing building cooling loads, and extending roof material life from UV degradation.

The breathable, flexible membrane prevents liquid water intrusion while allowing moisture vapour to escape. The dirt pick-up resistance of the acrylic polymer enhances the protective properties of the membrane.

Certifications: Cool Roof Rating Council (CRRC) Pending | Contributes to LEED® v4 Heat Island Reduction credits





Learn More About Cool Roofs and Reflector!

Talk with your local Cloverdale Paint Sales Representative

In partnership with: Cool Roof Smart Choice from Nova alliance







1 Canada’s Changing Climate Report 2019. https://changingclimate.ca/CCCR2019/
2 Cool Roof, Smart Choice, Greenhouse Communications (https://greenhouse.agency/)