Light‑coloured, reflective roof coatings that lower heat, cut cooling costs, and improve comfort—fast.
As global temperatures rise—and with Canada warming at roughly twice the global average1—cool roofs offer a simple, scalable way to keep buildings and communities more comfortable. By reflecting sunlight instead of absorbing it, cool roofs help lower indoor temperatures, ease strain on energy systems, and lessen the urban heat island effect.
Cool roofs use a high‑reflectance, high‑emittance coating to bounce sunlight away and shed heat quickly. The result is a cooler roof surface, reduced heat transfer into the building, and more comfortable spaces with less air‑conditioning.