At Cloverdale Paint, we believe that every great space begins with thoughtful design, quality craftsmanship, and a story worth telling. That's why EQ3 is a natural fit for our Made in Canada Matters series.
Born in Winnipeg, Manitoba, EQ3 represents a distinctly Canadian perspective on design. Their approach isn't built on trends or stereotypes. Instead, it is rooted in authenticity, transparency, and a commitment to creating furniture that stands the test of time. From the first sketch to the final stitch, EQ3 takes pride in the process behind every piece, proving that true craftsmanship never goes out of style.
What makes EQ3 authentically Canadian is their dedication to designing with purpose. Product design, research and development, and custom upholstery manufacturing all happen under one roof at their Winnipeg headquarters. This hands-on approach allows the people behind the products to remain closely connected to every stage of creation. In a world increasingly driven by mass production, EQ3's commitment to local expertise and human craftsmanship is refreshingly Canadian.
Their philosophy is simple: create furniture that lasts. Rather than chasing seasonal trends, EQ3 focuses on enduring design, thoughtful material selection, and exceptional quality. Every piece is designed to become part of everyday life, adapting to the changing needs of Canadian homes while maintaining timeless appeal.
EQ3 also embraces one of Canada's greatest strengths: collaboration. By working with designers, manufacturers, and creative partners from both local communities and around the world, they foster an open exchange of ideas that leads to better products and more meaningful design solutions. It's a philosophy grounded in humility, innovation, and respect for craftsmanship.
As a proudly Canadian company, EQ3 understands that good design is about more than how something looks. It's about how it's made, who makes it, and the lasting impact it has on the spaces we call home. Their commitment to quality, transparency, and community reflects the values that continue to define Canadian manufacturing and design excellence.
The Cloverdale Paint Colour Palette
Shagbark Olive
Grounded and organic, Shagbark Olive is a medium olive green softened with beige and grey undertones. Inspired by nature's quiet sophistication, this versatile shade brings warmth, depth, and a sense of calm to a space, creating an inviting backdrop that feels both timeless and effortlessly contemporary.
Quintessential
Rich, warm, and full of character, Quintessential is a deep red infused with earthy brown undertones. Evoking a sense of heritage and refined comfort, this sophisticated hue adds depth and drama while maintaining an approachable elegance that feels both classic and enduring.
Silver Lining
A soft, sophisticated light grey with a subtle blue undertone, Silver Lining captures the clean, understated elegance found in thoughtfully designed interiors. Calm and refined, it creates a foundation that feels both contemporary and timeless, allowing furnishings, textures, and personal style to take center stage.
Made in Canada Matters celebrates brands like EQ3 that continue to shape Canadian homes through thoughtful design, exceptional craftsmanship, and a commitment to creating products built to last. From Winnipeg workshops to living rooms across the country, EQ3 demonstrates that Canadian design is not defined by trends, but by quality, authenticity, and purpose.