2009 Colour Canvas Trend Colours

CONSUMER DESIRES FOR COMFORT AND SECURITY DRIVES COLOR GUILD’S 2009 PAINT Trends

The Colour Canvas 2009 Collection features five-up-and-coming trends and 35 colours available exclusively at Cloverdale Paint.

Surrey, British Columbia – January 2, 2009 – Color Guild, the global paint authority, has announced the emerging trends in paint colors expected to influence both interior and exterior paint selections throughout the year.

“One of the overriding paint trends in 2009 will be the return to elemental colours,” said Lynn Ludlow, Color Guild color consultant.  “A focus on the state of the global economy, as well as the environment will bring consumers back to neutral colours, such as muted yellows, soft grays, café browns and khakis, in the home.” 

Color Guild 2009 paint trends are derived by researching and observing colour trends and social issues around the globe, including ecological issues, technology discoveries, political issues and even sporting events. 

According to Kevin Skelly, Cloverdale Paint's Colour Expert and a member of the Board of Directors of Color Marketing Group, there are five main paint colour trends that will be hitting homes in 2009.  The trends have been labeled Ease, Earthwatch, Exploration, Evolution and Expression.   

Ease:  For too many consumers, life is fast-paced and complex. The Ease colour collection focuses on the trend to simplify and slow down life. This colour palette of soft greys, muted greens and soothing lilac allows consumers to bring peace and serenity back into their home.

Color Guild’s Ease colour palette includes:  Leisure, Simplistic, Recoup, Natural, Purity, Chill and Response. 

Earthwatch: Sustainability is now a global initiative for every citizen on the planet.  From fresh water to clean air, the Earthwatch colour collection re-introduces natural colours as a simple reminder of how to make planet Earth a better home.  The Earthwatch colour palette allows consumers to surround themselves with organic colours featuring earth tones blended with ocean blue.

Color Guild’s Earthwatch colour palette includes:  Ozone, Element, Flora, Continental, Tidal, Mineral Dust and Magical Moon.

Exploration: Our world continues to shrink, while our social conscience expands.  More than ever, consumers are traveling beyond their home borders to learn and do more.  These experiences are resulting in a blend of cultural influences that are filtering into the home.  The Exploration palette is an assortment of colours that are hopeful and optimistic, including café browns, khakis and deep reds. 

Color Guild’s Exploration colour palette includes:  Discover, Journey, Navigate, Darwin, Sahara Fire, Columbus and Trek.    

Evolution: The global focus on reducing waste by recycling and repurposing products is changing the behavior of consumers and businesses alike. The Evolution colour palette reflects this lifecycle focus with muted yellows and taupes.  

Color Guild’s Evolution colour palette includes:  Metaphor, Progress, Advancement, Perfection, Maturation, Betterment and Influence. 

Expression: While we all reach out to protect and serve our planet, we must also maintain our own individual identities.  This trend reveals itself through a palette of vibrant colours the Color Guild has coined “Expression” that range from organic greens, and colourful peaches to dramatic purples. 

Color Guild’s Expression colour palette includes:  Personality Plus, Organic, Drama, Symbol, Henna, Thumbprint and Unique.